Like anything else you do, if you’re going to have a website, you should be aiming to make it a great one. Not just a good one, or even a mediocre one.
At the most basic level, a great website is one that makes your audience want to do whatever it is that you want them to do. Now, that might mean many things to many businesses, but it’s the one universal test we can all apply to see if our website is great or not.
ONE IS RIGHT FOR YOUR BUSINESS
With a brochure website , you can show anyone who looks for and finds your website, photos and descriptions of your products or services. To some this may sound like an E-commerce Website, but there are many businesses that deal in products or services that are not sellable over the web—think hair-stylist, dentist, or day-care center.
If you have information to share or sell, an informational website would fill the bill. Suppose you have a landscaping business. You could create a website that lists plants with their definitions and planting and caring instructions. This would be helpful to people, and you would use it to lead people to your nursery. Of course you could “hybrid” this site by adding an e-commerce feature, a forum, or even photo sharing.
You don’t have to be an Amazon to sell your products online. There are millions of small businesses who use their e-commerce websites to sell their products over the Internet. Just about anything that can be sold in a brick-and-mortar store can be sold online—with much less overhead!
Recent studies have shown that over 66% of online traffic now comes from mobiles and that 83 percent of consumers plan to conduct mobile commerce in the next 12 months.
That means that if your website isn’t responsive it’s costing you lost enquiries and lost business.