Every business is different — the marketing plan and tactics for a mortgage broker are entirely different from those of a computer reseller. However, the process of building a plan, sticking to it and applying the time and resources it needs is the common secret to success in marketing.
FIVE KEY AREAS FOR MARKETING SUCCESS
Understanding who your customers are, what makes them tick and what they really want and value, and of course staying in touch with them long after the sale, making sure you stay ahead of the competition.
‘Anyone who is breathing’ is not a target market! Targeting your marketing activities fairly and squarely at the people who need and want your service or product is the secret to creating quality enquiries and getting prospects to open their wallet.
UNDERSTANDING THAT MARKETING
IS NOT ADVERTISING
Don’t make the mistake of thinking that advertising and websites are the only two ways to attract more business. You can market your small business in literally hundreds of ways, so we can help with advice on what they are and then eliminate the ones that won’t work, or that you can’t afford, up-front.
SETTING SALES GOALS
Marketing really is a numbers game. Marketing efforts that won’t directly or indirectly bring in new business have absolutely no point. We can help you set goals are in terms of revenue, expenses, profit, number of enquiries and, of course, number of new sales.
GETTING A HANDLE ON THE
FOUR PS OF MARKETING
Getting your product, pricing, placement strategy (distribution) and promotional strategy humming along and working together is crucial to good marketing.
Birmingham Marketing Firms, Solihull, Birmingham
We’re a Design Agency based in Birmingham.
The business was created with one simple aim; providing the highest possible level of customer service & design skill at the lowest possible cost to the customer.
The business is headed up by Arnold Bailey and Robert Boulter – who bring invaluable experience of sales, marketing and operations to Eggshell. Experience they are both keen to use; to share with, and help, our customers.
We offer a range of design services to businesses across the Midlands, including Graphic and Website Design as well as Marketing Services such as Social Media Marketing, SEO and Video.
Our mission is to continue to deliver value and to keep expanding our range of services to help our customers meet the challenges of tomorrow’s business market.