You may now be thinking – here we go, another piece of marketing jargon….
But to put it in practical terms a marketing funnel concept can help your business to generate sales in a controlled way. How does it work? By attracting prospects through a combination of consumer psychology, on-line incentives, social networking and other marketing communications.
The idea is that, like a funnel, a wide net is cast to capture as many leads as possible, and then slowly nurture prospective customers through to the purchasing decision, narrowing down these buyers through each stage of the funnel.