Email is an incredibly powerful marketing channel. According to new research, email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined. This statistic may strike you as surprising—considering all the industry hullabaloo surrounding social media. Prospects who land on your website through email marketing are more likely to convert to clients than those who arrive via social media, and email subscribers spend significantly more than social media prospects once they make a buying decision.
BUILDING A SUCCESSFUL EMAIL MARKETING STRATEGY
What is important to realize though is that social media, content and email marketing can effectively work in harmony and create a winning synergy as part of a strategic inbound marketing plan. For example, social media can be used to capture new addresses for your email marketing database. Social sharing prompts embedded in your email content can increase its reach, enhance engagement and boost lead generation. The ways that inbound marketing can optimize social media, content and email marketing go on and on.
Email Markeitng Birmingham
We’re a Design Agency based in Birmingham.
The business was created with one simple aim; providing the highest possible level of customer service & design skill at the lowest possible cost to the customer.
The business is headed up by Arnold Bailey and Robert Boulter – who bring invaluable experience of sales, marketing and operations to Eggshell. Experience they are both keen to use; to share with, and help, our customers.
We offer a range of design services to businesses across the Midlands, including Graphic and Website Design as well as Marketing Services such as Social Media Marketing, SEO and Video.
Our mission is to continue to deliver value and to keep expanding our range of services to help our customers meet the challenges of tomorrow’s business market.