Email is an incredibly powerful marketing channel. According to new research, email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined. This statistic may strike you as surprising—considering all the industry hullabaloo surrounding social media. Prospects who land on your website through email marketing are more likely to convert to clients than those who arrive via social media, and email subscribers spend significantly more than social media prospects once they make a buying decision.
BUILDING A SUCCESSFUL EMAIL MARKETING STRATEGY
What is important to realize though is that social media, content and email marketing can effectively work in harmony and create a winning synergy as part of a strategic inbound marketing plan. For example, social media can be used to capture new addresses for your email marketing database. Social sharing prompts embedded in your email content can increase its reach, enhance engagement and boost lead generation. The ways that inbound marketing can optimize social media, content and email marketing go on and on.