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Designing your Exhibition Display

Posted: January 30, 2019-Likes: 0-Comments: 0-Categories: Design, Exhibitions, Marketing-Tags: agency, backdrops, banners

Designing your Expo Display
6 Essential Tips

In our previous post we looked at how to decide on the best type of expo display. Now, here are a few tips that we think are important when it comes to designing it! 

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Place your company logo and core message at the top of the display. It’s really important to have your main message at eye level so whether this is your company logo, an image of a product or your website, put it at the level that is most likely to grab someone’s attention as they walk past it.

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In our culture we’re used to reading from top to bottom and left to right so remember this positioning informative text. Only include relevant information and keep words to a minimum. Remember that more information can always be provided by your stand staff or brochures and leaflets. People don’t use expo displays as reference documents!

If you are going to include any images, particularly product images, then be sure that they are high quality. They should be at the very least 300 dpi and saved as CMYK ready for print. Don’t pull an image straight from a website and pop it into your design as it will be poor quality.

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Colours can help to make you stand out at an exhibition, but they work well with your existing corporate colour scheme and your logo. Don’t forget to think about the impact of background colour in relation to text and images. All images and text must be clear and easy to read on your stand. Bright colours (like red and orange) can really grab the attention but be sure to avoid using yellow and white together as it will be really hard to make out any information, especially from distance.

This is particularly important as you will probably not get to talk to everyone who attends. Contact details will give visitors information on how to best contact you for further information.

Include your website, contact number and email address. A company address and social media details could also be used to provide customers with another way to contact you . Contact details must be clear to read and easy to find.

Bear in mind that there may be hundreds of other exhibitors at your expo – all competing to grab the attention of your potential customers. So, it’s vital that your design stands out (in a positive way!) from your competitors.

Creativity is the holy grail of design; it’s easy to produce a “me-too” design that merges into the background and doesn’t reach out to people. Your display needs to call out to prospects from the other side of the expo; so, look at using arresting images that stop people in their tracks. However, make sure that any images or design elements are consistent with your brand and not used for shock effect only!

A well-designed display can really help your product or service stand out at your next expo but it is vital that you get the design basics right.

Here at Eggshell we can help with both the production and design of your new expo banner, so you can leave it to us….the possibilities are endless!

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