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Christmas message

Posted: December 7, 2018-Likes: 0-Comments: 0-Categories: General, Marketing

A Christmas (Sales) Message of Hope Marketing- First, let me be clear – this is not a religious message or an attempt to steal the Queen’s thunder... I’m not in the habit of writing emotional, motivational type posts but hey, it’s nearly Christmas, and this is one for all the under-appreciated salespeople out there! I [...]

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Funnel Marketing

Posted: November 7, 2018-Likes: 0-Comments: 0-Categories: Marketing-Tags: attract, clients, funnel

Does your business need a marketing funnel? You may now be thinking – here we go, another piece of marketing jargon…. But to put it in practical terms a marketing funnel concept can help your business to generate sales in a controlled way. How does it work? By attracting prospects through a combination of consumer psychology, [...]

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Design Trends

Posted: October 15, 2018-Likes: 0-Comments: 0-Categories: Design, General, Marketing-Tags: design, emboss, finishes

Design Trends How to stay “On Trend” with your marketing Fashions come, fashions go and the same is true of marketing design. What was “super-cool” once can easily become “sooo last year” (or last century!) For many years “good” design was characterised by minimalism – lots of white space, muted colours and the use of [...]

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Awareness Days

Posted: September 27, 2018-Likes: 0-Comments: 0-Categories: General, Marketing-Tags: Awareness, birmingham, brand

Are you ready for an ambush? One of the simple truths of marketing is that if people are unaware of your product or service then they can’t possibly buy it. I know this isn’t “rocket science” but over the years I’ve met many clients who seem to have forgotten this and who trust in some [...]

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6 Tips for Creating a Great Sales Presentation

Posted: September 7, 2018-Likes: 0-Comments: 0-Categories: General-Tags: animation, design, marketing

6 Tips for Creating a Great Sales Presentation We’ve all been there haven’t we? Death by Powerpoint; the seemingly unending torture of interminable text-heavy slides. The monotonous voice droning on and on and on, trotting out clichés about customer service, profit optimisation or whichever piece of jargon is flavour of the month. Sales presentations can [...]

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Business Exhibition

Posted: July 31, 2018-Likes: 0-Comments: 0-Categories: Exhibitions, General, Marketing-Tags: banners, birmingham, design

How to make an exhibition of yourself (in 5 easy steps) Over the past few years we’ve made exhibiting at regional business exhibitions a key part of our marketing strategy. Have you ever considered (or are you thinking of) exhibiting at a local business expo? As we reach the summer break in expo activity I [...]

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Marketing | Cures for Business Ailments

Posted: July 4, 2018-Likes: 0-Comments: 0-Categories: General, Marketing

ASTONISHING new cures New cures for business ailments It’s that time of year again when hay fever strikes - sneezing, stuffy nose, watery eyes. Here at Eggshell we won’t claim that we have the cure for your suffering BUT we do know that spending quality time with us is a sure fire way to remedy [...]

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Copy writing that really sells

Posted: June 12, 2018-Likes: 0-Comments: 0-Categories: General, Marketing-Tags: copy, marketing, text

How to write copy that really sells We’re bombarded daily with headlines that are designed to grab our attention. In a world full of advertising and information – delivered in all sorts of media from print to websites, social media to radio, and TV to text messages – every message has to work extremely hard [...]

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Be Ready for the Summer

Posted: May 16, 2018-Likes: 0-Comments: 0-Categories: Design, Exhibitions, Marketing

BE READY FOR THE SUMMER We’ve had our first taste of summer. Temperatures baked on the hottest day in April for over 70 years. Folk will be spending more time outdoors in the coming months. Are you ready? Maybe you’re attending festivals, fetes, fairs or farmer’s markets. Maybe you’re flying flags on your forecourt. Or [...]

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Does the “online you” match the “offline you”?

Posted: April 19, 2018-Likes: 0-Comments: 0-Categories: Design, General, Marketing-Tags: design, print, website

Design - Does the “online you” match the “offline you”? You're trying to win a new customer You've intrigued them with the Design of a mailer or brochure. Or maybe they've seen the banner on your premises. Perhaps you've even shared a quiche together at a networking event. What do they do next? Probably Google [...]

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