It’s hard to keep up with the rapidly changing trends of social media. This is especially true for small business owners who have enough on their plate as it is. It does take a lot of hard work to climb your way to the top, but the equation to getting there is straightforward.
SEO – GETTING IT RIGHT
GETTING INSIGHT INTO YOUR CUSTOMERS
Once you target the people who need your product or services, you will be able to find out what they need fairly quickly. Google analytics is a fantastic tool. Giving you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active and the times of day they are most active, you name it.
ATTRACTING RELEVANT TRAFFIC
SEO will help your customers find you, and fast. “SEO is highly targeted, down to minor details. Using keyword analysis, you can find just how big a “market” is, how many people are searching for that exact keyword and how competitive the arena is.
BUILDING BRANDING AND CREDIBILITY
Of course the end goal of your marketing plan is to make sales, and more visits to your website could equal more sales. However, most people are under the impression that a top search engine placement is only for gaining clicks to your website. That is important, but it’s more psychological than that. An average person using their computer to search for a service isn’t going to type a few keywords into the search box and use the first company they see. They are going to use several different combinations of keywords, and the more times your business shows up for all the searches, the more credibility you earn in their mind. Because you were a consistent result to each of their searches, chances are they will trust you more.
LET US HELP HARNESS THE POWER
OF SEO FOR YOUR BUSINESS
We start by agreeing the search terms with you, ensuring that you will be ranked for the right ones and not the wrong (but easy) ones. After getting you onto Page 1 of Google we then concentrate on making you the number 1 spot within the appropriate and agreed search terms. That could be within the Birmingham or Solihull area or it could be nationally
To ensure you are in control, we’ll tell you how long the process will take, how much it will cost and what to expect when we achieve your goal. By reporting on progress every month and showing you the changes month on month and quarterly, we ensure that you know exactly the return on your investment.