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Articles

The A-Z of Marketing Techniques – Article Marketing

Posted: October 3, 2017-Likes: 0-Comments: 0-Categories: General, Marketing

The A-Z of Marketing Techniques Article Marketing Continuing with our regular deconstruction of marketing jargon, this time we’re looking at the technique of Article Marketing. Article marketing can be used in both traditional media (for example trade, lifestyle or consumer magazines) or blog posting. "expose your business to a new audience" Magazines This is a [...]

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The A-Z of Marketing Techniques – Ambush Marketing

Posted: September 5, 2017-Likes: 0-Comments: 0-Categories: General, Marketing

The A-Z of Marketing Techniques   Ambush Marketing Continuing with our regular explanation of marketing jargon; this is a technique you may not have heard of before but could really pay dividends (and what’s more it’s low cost!) Ambush Marketing involves associating your business with specific events and brands without paying sponsorship fees. Capitalizing on [...]

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The A-Z of Marketing Techniques – Affinity Marketing

Posted: August 2, 2017-Likes: 0-Comments: 0-Categories: Marketing-Tags: Affinity Marketing, marketing

The A-Z of Marketing Techniques   Affinity Marketing Ever wondered about all those annoying bits of marketing jargon that “experts” like to use? Well wonder no more! Each month we’ll try to de-mystify those pesky phrases. We’ll attempt to show that when you get past the jargon that there are actually some really useful marketing [...]

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Get Out

Posted: July 4, 2017-Likes: 0-Comments: 0-Categories: General, Marketing

How to get extraordinary results By doing things out of the ordinary Get out there! Most of us sell to other people. More than ever, we have to create experiences for our customers. To give them what they can’t get online. Exhibitions are great for finding new customers and expo season starts in September. But [...]

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Steal the show with a fabric display

Posted: July 4, 2017-Likes: 0-Comments: 0-Categories: Design, Marketing, Print

The new way to exhibit Stand out from the competition We can help you do just that by producing a stunning fabric display for your business. This new technology has many advantages over traditional exhibition stands. These displays are made up of two main components — a strong, lightweight, tubular aluminium frame and a printed fabric [...]

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The Quest for the Long Lost Customer

Posted: June 12, 2017-Likes: 0-Comments: 0-Categories: General

The Quest for the Long Lost Customer Why haven’t they called? The Quest for the long lost customer Losing a customer is never a good feeling BUT even the best businesses lose customers, often through no fault of their own. Companies lose 50% of their customers every 5 years, on average (Source: Harvard Business Review). [...]

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The Power of Promotional Gifts and how they win you business

Posted: June 11, 2017-Likes: 0-Comments: 0-Categories: Marketing, Promotional Material

The Power of Promotional Gifts and how they win you business Increase your brand awareness It’s a jungle out there. Take your eye off your customers, and your competitors swoop down and grab them. Ok, maybe a little dramatic, but customers often aren’t as loyal as you’d like to think. Building relationships increases the loyalty [...]

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Get Noticed, Get Picked

Posted: June 7, 2017-Likes: 0-Comments: 0-Categories: General

Get Noticed, Get Picked Be a great big brand strawberry Attract attention and get picked Why are strawberries red? And what the pip has that got to do with marketing? Bear with… Birds know that red berries are the ripest and tastiest. Strawberries have evolved to advertise their tastiness by changing colour to an intense [...]

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Direct Mail is only junk if it’s not targeted

Posted: May 31, 2017-Likes: 1-Comments: 0-Categories: General

Direct Mail is only junk if it’s not targeted Golden Rules Direct Mail Golden Rules You’ll get a much better response if you follow these golden rules of Direct Mail. Contact your current customers first! They’re a gold mine! Get the most from them first with mailings targeted to their individual needs. "Imagine you’re speaking [...]

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Election Special

Posted: April 24, 2017-Likes: 0-Comments: 0-Categories: General

What are you doing to reach out to your voters? By Arnold Bailey We are already dealing with a number of candidates across the country from every party to help them promote themselves and their party as effectively as possible. The feedback so far is that the biggest challenge with any campaign is getting the [...]

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